Student Concept of the Year
Student Concept of the Year category is designed to help young talents to make a name for themselves. Participation in the student category is free. The category is open to design concepts of different types and forms.
The category is open to student design concepts developed or published between January 1, 2012 and April 1, 2013 that did not go into mass production. A free format letter of recommendation by an expert (professor, course supervisor, or design studio head) is required for participation.
Main criteria for concept evaluation: production quality, design, visual brand communication, reaching the target audience, informational value.